The Consumer Matters is the blog of Leslie Grandy, aka Gearhead Gal.  My passion is creating and delivering compelling products that delight customers through simple and elegant user experience design.

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DIY Brand Design - A Simple Primer

If you are an entrepreneur starting out, or a small business owner trying to build a loyal customer base, you will benefit from reading this brief book that will teach you basic principles of brand design. Do It Yourself Brand Design is a simple primer that doesn't rise to the level of business school text book, but which still provides enough fundamental tips to build your brand IQ.


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